Stylistic Analysis of the Syntactic Devices in Advertisements

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The rhetorical question is the transformation of the question into an emphatic statement. The rhetorical question does not imply an answer and is not posed in order to induce the listener to inform something unknown to the speaker. The function of the rhetorical question is to attract attention, strengthen the impression, increase the emotional tone, create elation. The answer is already prompted in it, and the rhetorical question only involves the reader in discussion or experience, making him more active, supposedly forcing himself to draw a conclusion. “The rhetorical appeal (apostrophe) is the emotional appeal of the narrator to an absent person, an inanimate object or abstraction, as if they are in front of them and are able to perceive his speech, to answer his feelings. The chiasm is that in two adjacent phrases (or sentences), built on parallelism, the second is constructed in the reverse order, so that a cross arrangement of identical members of two adjacent structures is obtained. Polysindeton is a repetition of conjunctions.” “Asyndeton is a device consisting in omitting conjunctions when connecting homogeneous members or several sentences in order to enhance the figurativeness of speech. Parcellation is the speech realization of a single syntactic structure (sentence) by several communicatively independent units — phrases”.