Հատված
According to American Marketing Association, «Marketing Research is the function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.»
Գրականության ցանկ
1. The Definition of Marketing, American Marketing Association.
http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx. Retrieved 2011
2. Marketing Research: An Applied Orientation 2006 (5th Edition) by Naresh Malhotra. ISBN 0-13-222117-9
3. Business-to-Business Marketing By Paul Hague, Nick Hague and Matt Harrison (undated) accessed October 9, 2006