MARQETING

Բովանդակություն

1. SUBJECT: MARKETING: EVOLUTION AND PURPOSE
2. STRATEGIC IMPORTANCE OF MARKETING CONCEPT
3. COMPONENTS OF MARKETING STRATEGY AND THEIR IMPORTANCE
4. UNCONTROLLABLE ENVIRONMENTS AFFECTING MARKETING DECISIONS BOTH DOMESTICALLY AND INTERNATIONALLY
5. IMPACT OF SUPPLY, DEMAND, AND ELASTICITY
6. MARKET SEGMENTATION AND CONCEPT OF POSITIONING
7. CONSUMER PRODUCT CLASSIFICATIONS, PRODUCT LIFE CYCLE, PACKAGING, AND BRANDING
8. CHANNEL INTERMEDIARIES
9. INTEGRATED MARKETING COMMUNICATIONS
10. PRICING OBJECTIVES AND POLICIES
CONCLUSION
Bibliography