Function Of Clickbait in Social Media

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Էջերի քանակ՝ 35էջ
Աշխատանքի տեսակ՝ Դիպլոմային
Աշխատանքի ID` 17966

Բովանդակություն

CHAPTER ONE

CLICKBAIT AND ITS MECHANISMS

1.1.     Definition of Clickbait and its Role in Digital Content

1.2.     Clickbait Categories:  Exaggerated Headlines, Curiosity Gaps

CHAPTER TWO

THE EVOLUTION OF  CLICKBAIT AND ITS FUNCTIONS IN SOCIAL MEDIA

2.1. Transformations of Clickbait in Digital News Media

2.2.The Dual Function of Clickbait: Advertising and Attention Manipulation

REFERENCES

Հատված

Nowadays click-bait headlines became one of the major tools for attracting attention. The advent of the digital age has fundamentally reshaped the creation, distribution, and reception of textual content. Among the many phenomena emerging in this transformed media landscape, clickbait stands out as a particularly complex and multifaceted linguistic and pragmatic phenomenon. It cannot be reduced merely to a marketing strategy or a symptom of journalistic decline; rather, it functions as a strategic communicative tool specifically adapted to the unique constraints and dynamics of social media discourse.

Գրականության ցանկ

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