The role of advertisement in Functional Stylistics

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The term “advertising” has its origin in the Latin word “advertere”，meaning “drawing attention to something” or “notifying or informing somebody of something” (Hermeren.L:1999 )  Advertising has grown into one of the most competitive fields around. There are different definitions of “advertising” . Here are two of them: “Advertising is a form of communication used to encourage or persuade audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common” (http://en.wikipedia.org/wiki/Advertising).  “Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media” (Bovee, 1992).