Behavioral econonmics, Investigating Irrationality

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Economics is a social science—it is about people and about how we organize ourselves to meet our needs and enhance our well-being. Ultimately, all economic behavior is human behavior. Sometimes institutional forces appear to take over (witness the tendency of some bureaucracies to expand over time), but if you look closely at economic outcomes, you will find that they are ultimately determined by human decisions. Thus economists have traditionally used, as a starting point, some kind of statement about the motivations behind economic actions.