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Internet advertising is a form of advertising that uses the Internet and World Wide Web in order to deliver marketing messages and attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
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Bibliography
1. Cook, G. Discourse and Literature. London: Routledge and Kegan Paul. 1994
2. David W. Nylen «Advertising; Planning, Implementation and Control». Third Edition, 1986
3. Goddard, A. The Language of Advertising. London: Routledge and Kegan Paul. 1998.
4. William M. Weilbacher «Advertising» 2nd edition, 1984