Հատված
If there is no marketing competitiveness, there was no need for marketing planning. Competition is the essential feature of any field of activity especially business activities which encompass industrial and trading operations. Because this force of competition, there arises a question of competitiveness or comparative superiority of competing the opponents in the field. For each product or service, there are many manufacturing and marketing enterprises and business houses big, medium and small.
Գրականության ցանկ
1. “The Concept of the Marketing Mix” from the Journal of Advertising Research, June 1964
2. “Marketing plan”. Retrieved 16 March 2017
3. “What is Marketing Environment? definition and meaning — Business Jargons”. Business Jargons. 2017